![]() Instead of simply using these social avenues as a means to post updates and news flashes, Tosh and his staff communicate directly to the audience as a whole as well as individually. Sporting just under 4.5 million Facebook fans and over 1.6 million Twitter followers, Daniel Tosh and his team have shown that they know how to put their social marketing tools to good use by actively engaging their audience. Two-Way Television Through Social Networking While the subject matter and content of the videos featured on the show along with Tosh’s comedic style may raise a few eyebrows, the level of success his show has reached in a short time raises even more. ![]() Tosh then provides stand-up-like commentary on each of the videos selected for the show, but often times he goes a step further by either contacting a video’s creator for a real-time interview, usually via Skype, or by bringing them to Los Angeles where the show is taped in order to produce a more elaborate skit or bit for the show. ![]() Tosh and his staff rely on the millions of internet users who continue to upload their own videos through channels such as YouTube for the rest of us to find and inevitably laugh at. The brilliance of the show, now in its third season on Comedy Central, is that the majority of the core content is already out there for free. Find a handful of humorous, strange and shocking internet videos and make fun of them in front of an audience. If You Upload it, They Will Come… and Laugh at it Tosh’s TV show is primarily based on funny, sometimes bizarre viral videos found in the many tubes of the interwebs. While solidifying himself as a notable stand-up comedian, Daniel Tosh’s fame, or infamy depending on your opinion of his brand of humor, came in June 2009 after Comedy Central unleashed Tosh.0. Subsequently he managed to appear on The Tonight Show, Jimmy Kimmel Live! and Comedy Central’s Premium Blend. After building some momentum as an up and coming comedian, Tosh landed a performance on David Letterman’s Late Show in 2001. Before the debut of his breakthrough television show, Daniel Tosh had been carving a name for himself like most stand-up comics working the club circuits hoping to catch a break.
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